Buying MCA leads, without the sales pitch
Six guides on how this market actually works — what the words mean, what the numbers are, and where the money leaks. Written for people running a floor, not for search engines. Where our own product is a bad fit, these say so.
What MCA leads actually cost
Price bands by lead type, why the same word covers a 500× spread, and the arithmetic that tells you what you can afford to pay.
9 min read →Aged vs fresh MCA leads
Neither word has a fixed definition, which is most of the problem. What actually decays, how fast, and how to test the two against each other.
8 min read →Exclusive vs shared MCA leads
Exclusivity is a contract term about one vendor’s distribution, never a promise about the merchant’s inbox. The three questions that define it, and when the premium pays.
7 min read →UCC leads, honestly
Public filings anyone can scrape, no consent attached, and the most-dialed data in the industry. Where they still work, and where they waste a floor’s week.
8 min read →Where TCPA actually stands
The one-to-one consent rule was struck down before it took effect and then repealed. Plenty of vendor sites still say otherwise. What the standard is now, and what is still coming.
10 min read →Buying leads as an ISO
Start from the hours your floor can actually dial, not from the vendor’s catalogue. A method for testing, measuring, and scaling without wasting a quarter.
8 min read →Skip the reading?
Pricing is published and the minimums are small on purpose — 100 full files or 500 contacts is enough to test whether any of this holds up on your floor.